Abstract
Most of today’s market leaders entered the market 10–15 years after the pioneer. This is contradictory to schoolbook presentations where the advantages of pioneers are overstressed. Most market leaders go for big markets, make innovations in small steps and build up barriers through brands, patents, copyrights and business architecture.
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APA
Boutellier, R., & Heinzen, M. (2014). The Myth of the Pioneer. In Management for Professionals (Vol. Part F300, pp. 71–84). Springer Nature. https://doi.org/10.1007/978-3-319-04016-5_6
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