The digital measures for protection and heritage of dongba culture

Abstract

Dongba culture is the Naxi traditional culture. It is known as the “Encyclopedia of ancient society of Naxi nationality.” In 2003, Dongba scripture written by Dongba hieroglyphic is listed into Memory of the World Heritage List by UNESCO. In 2006, Dongba papermaking and Dongba painting are selected into the first batch of national non-material cultural heritage list. In this paper, through reviewing the protection and heritage of Dongba culture, as well as the opportunities and challenges brought about by tourist industry to the development of Dongba culture, we find that the digitizing approach is a viable way to protect the Dongba culture at present. However, we must continuously overcome the disadvantages existing in traditional digitizing approach and make the Dongba culture combine with digital technology perfectly through the measure, such as various digital forms, dynamic digital protection approaches, strengthening online communication and cooperation and the establishment of Dongba culture digital platform, to finally achieve the widespread, heritage, and protection of Dongba culture, promote cultural resource advantages to convert into tourist and economic advantages in Lijiang, and promote Dongba cultural protection and the better and faster economic and social development.