Unlocking the Encore Potential

  • Pfefferman R
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Abstract

… Ironically, by providing an efficiently function- ing counterpoint to human imperfection, the digital props also highlight the characters' shared “humanness.” And we immediately recognize the world they inhabit. It's the same as our own.47 Yes, Modern Family is modern …

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Pfefferman, R. (2013). Unlocking the Encore Potential. In Strategic Reinvention in Popular Culture (pp. 21–44). Palgrave Macmillan US. https://doi.org/10.1057/9781137373199_3

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