Journal ArticleOPEN ACCESS

Conceptual Framework of Brand Image for Tourism Industry: Tourism Management and Advertisement as Moderators

  • Latif W
  • Islam M
  • Mohamad M
  • et al.
Journal of Tourism Management Research (2016) 3(1) 1-9
DOI: 10.18488/journal.31/2016.3.1/31.1.1.9
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Abstract

… and concurrent conceptualization of brand image in the tourism industry. Thus, the significance of brand image within tourism is using a valid brand image framework in an effort to meet …

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APA

Latif, W. B., Islam, Md. A., Mohamad, M., Kongsompong, K., & Rahman, A. (2016). Conceptual Framework of Brand Image for Tourism Industry: Tourism Management and Advertisement as Moderators. Journal of Tourism Management Research, 3(1), 1–9. https://doi.org/10.18488/journal.31/2016.3.1/31.1.1.9

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