Abstract
This study used self-report, facial EMG, galvanic skin response, and eye tracking to assess users' participants' responses to two charity web sites. For each site, page content and colour of presentation (colour versus black & white) were manipulated. Results support the utility and diversity of these measures. Each provided information about users' responses to web page designs, with a good deal of variation in sensitivity to experimental manipulations. In combination the data from these measures allowed further inferences to be drawn, supporting a multi-dimensional view of user experience and the need for multi-method approaches to evaluation, © Springer-Verlag Berlin Heidelberg 2007.
Cite
CITATION STYLE
Westerman, S. J., Sutherland, E. J., Robinson, L., Powell, H., & Tuck, G. (2007). A multi-method approach to the assessment of web page designs. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 4738 LNCS, pp. 302–313). Springer Verlag. https://doi.org/10.1007/978-3-540-74889-2_27
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