BMW i Story: Revolutionizing Sustainable Mobility in Korea

Abstract

This chapter documents and examines how BMW Group Korea has fostered progress in sustainable mobility through the BMW i project. The BMW i project initiated by the BMW Group in Germany is an innovation to build an electric city car designed for urban use and to ensure that the materials, production process, supply chain, and recycling all adheres to sustainability-oriented principles. Considering the interest in electric cars on the market, BMW’s efforts and milestones are reviewed to determine the success of launching environmental friendly individual mobility. BMW Group Korea is fully committed to BMW Group’s philosophy on sustainability. Indeed, their concerted efforts have helped the company achieve constant growth. The contributions of this chapter are twofold. First, the importance of sustainable mobility is incorporated into the works of sustainable mobility innovation in BMW. Second, the review provides some useful insights for firms in the automotive industry that face the challenge and have a need to continuously adjust the principles to cope with the ever-changing business environment.