Optimizing webpage interest

Abstract

In the rapidly evolving and growing environment of the internet, web site owners aim to maximize interest for their web site. In this article we propose a model, which combines the static structure of the internet with activity based data, to compute an interest based ranking. This ranking can be used to gain more insight into the flow of users over the internet, optimize the position of a web site and improve strategic decisions and investments. The model consists of a static centrality based component and a dynamic activity based component. The components are used to create a Markov Model in order to compute a ranking. © 2009 Springer Berlin Heidelberg.