User’s emotional experience analysis of wizard form pattern using objective and subjective measures

Abstract

Forms are the ordinary medium to collect data from prospective users and indirectly build a cordial relationship with them. This communication bridge can affect the user emotional reaction, whenever a user finds an unexpected error during or submitting the form. This paper presents an empirical user emotional eXperience study on wizard form pattern (Multi Step Form). The study mainly uses both objective measures through brain wave activity (EEG) with eye tracking data and subjective measures through a self-reported metrics. Fifteen participants (N = 15) joined the experiment by filling the wizard form pattern. We manipulated the experiment by generating a sudden error at one step and grouped these experiments by their step number. We observe that the error affects the motivational emotion of group1 (got an error on the first step), the excitement emotion of group2 (got an error on the second step), the frustration emotion of group3 (got an error on the third step) and group4 (got no error). We thus argue that an error while filling or submitting a form is more emotional than technical.