Abstract
Having spent almost ten years in the UK media and then ten years helping manage the reputations of Fortune 100 companies (and Fortune 5 companies for that matter), I've been closer than I would have sometimes liked to the stretch between words and action. The strain between saying and doing. The struggle between desired perception and reality. © 2009 Springer-Verlag Berlin Heidelberg.
Cite
CITATION STYLE
APA
Cohen, J. (2009). Getting the stain out of sustainable brands. In Reputation Capital: Building and Maintaining Trust in the 21st Century (pp. 235–247). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-01630-1_15
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