Le conformisme provisoire de la programmation

Abstract

First of all, the paper demonstrate that ratings are not the audience but a useful commercial artefact for cultural industries. Moreover, one can shows that the (ex-post) ratings are not the main factor of television programme planning. Another approach may be to consider television as a risk industry, which have to deal with diversity and instability of both its social and cultural context of production and reception. In that way, television programme planning is a very specific mediation concerning "how to interest people" - without guarantees. So it would appear that television culture is the expression of the shifting frames of social world representations.