Customer experience management influencing on human Kansei to MOT

Abstract

Recently knowledge obtained from customer experience is effective in producing and designing goods and products, especially ones that influence on Kansei and psychological aspects of consumers. If such methods can be summarized combined more organizedly into some theoretical methodology such knowledge will be more powerful. Furthermore, it is also possible to understand hit products and brand goods that have little understanding. The objective of the paper is to explain the relation and the meaning of Customer Experience Management approach, that is manufacturing and fabrication that influencing on the human Kansei to Management of Technology and Engineering (MOT). © Springer-Verlag Berlin Heidelberg 2006.