Privacy Pirates - The Key Role of User Diversity in V2X-Technology

Abstract

Success of novel products and services depends on a profound understanding and integration of the consumers wants and needs. Privacy is one major contributor that influences the acceptance, use, and efficiency of novel technologies. To understand, if the usage-context of technologies shapes the privacy perception, we conducted an empirical user study with n = 157 participants and two different considered domains: First, internet usage as a generalized topic. Second, autonomous driving as a more specialized field of interest. One key finding of the presented study is that privacy perception depends on the specific usage-context of a technology. Furthermore, several user diversity factors, such as technical self-efficacy and gender were identified as significant and profound levers on privacy perception.