Work Force Diversity Management Strategy: A Catalyst for Global Marketing Competitiveness

Abstract

This paper builds upon the literature on global marketing strategy and work force diversity management strategy to draw linkages between the two. The overall hypothesis is that work force diversity management strategies can provide a catalyst for developing effective global marketing strategies. The assumption is, a company that assertively cultivates work force diversity management strategies is better equipped to manage the issues associated with global marketing competitiveness. This, in turn, gives the "diversity oriented" company a global competitive edge over other companies.