Work Force Diversity Management Strategy: A Catalyst for Global Marketing Competitiveness

2Citations
Citations of this article
1Readers
Mendeley users who have this article in their library.
Get full text

Abstract

This paper builds upon the literature on global marketing strategy and work force diversity management strategy to draw linkages between the two. The overall hypothesis is that work force diversity management strategies can provide a catalyst for developing effective global marketing strategies. The assumption is, a company that assertively cultivates work force diversity management strategies is better equipped to manage the issues associated with global marketing competitiveness. This, in turn, gives the "diversity oriented" company a global competitive edge over other companies.

Cite

CITATION STYLE

APA

Harris, K. L. (2015). Work Force Diversity Management Strategy: A Catalyst for Global Marketing Competitiveness. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 241–242). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_56

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free