Human resources marketing and recruiting: Digital recruiting at Sodexo

Abstract

Digital recruiting has become an important element of sourcing, attracting, and recruiting top talent at Sodexo, a world leader in Quality of Life Services with 125,000 employees in the USA. As an early adopter of social media and one of the first to launch a mobile app allowing candidates to apply for jobs directly from their mobile device, Sodexo has recognized the cultural shift in preferred communication methods by job candidates. Because of this, they have deployed a number of digital recruiting campaigns in recent years. In this case study, details are provided about the comprehensive digital campaign deployed to expand outreach and engagement with student members of the National Society for Minorities in Hospitality – a target audience for Sodexo’s hospitality pipeline sourcing.