Big Data in Smart Cities: Usage in Kota Jababeka for Customer Satisfaction

Abstract

Data continues to grow in importance in today's digital world, and when collected and combined in large quantities and various formats, it becomes what is known as "big data."In the industrial world, big data can be used for various things and in various ways; one of them is in managing a smart city.In the concept of the smart city, the city is integrated across people, information technology, and communication.Using big data in a smart city, area managers can find hidden patterns and discover the various tastes of consumers in the region, as well as other valuable information.In the Cikarang area of Bekasi, West Java, in Indonesia, an integrated industrial area known as Kota Jababeka is developing the smart city concept using big data.In an area of 5,600 hectares, there are 1,800 industrial tenants, 12,000 residents, and 5,000 commercial businesses.This study describes how the use of big data in Kota Jababeka is beneficial for city managers in satisfying the various needs of their constituents.We use descriptive, qualitative research methods, namely, interviews and studies of secondary data, as inputs.We conclude that the use of big data in Kota Jababeka makes it easier for city managers to provide services to their constituents and that the services can be provided in real time.However, sufficient funding is needed to develop big data, particularly for a smart city built by the private sector, such as Kota Jababeka.Therefore, any services that need to be improved for constituents from the big data findings need to be prioritized on the basis of available funds.