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Book Chapter

Customers: Marketing Ethics

  • Rothlin S
  • McCann D
Springer Berlin Heidelberg, (2016), 131-156
DOI: 10.1007/978-3-662-47434-1_7
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Abstract

… in order to make a sale or maximize profits. Even if buyers … Given the high visibility of the firm’s corporate image, it may … diligence and loyalty” primarily with reference to the company as a …

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APA

Rothlin, S., & McCann, D. (2016). Customers: Marketing Ethics. In International Business Ethics (pp. 131–156). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-662-47434-1_7

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