Environmentally-Friendly Image of Food Retailers

Abstract

During the last decade, consumer awareness and concern about environmental issues has graown and gained momentum. During the same period governments were criticised for not taking appropriate action on most environmental issues and many manufacturers were also denounced because they had either been reluctant to make necessary modifications to processes and products or rushed into green marketing without adequate planning (Davies, 1991). Somehow, however, consumers have appeared to be less critical in their attitudes toward retailers than they have been towards the government or manufacturers (Rock, 1989). Retailers, who serve as a kind of interface between the producers and the consumers have seemingly been more sensitive towards the environmental concerns of consumers by introducing various “green policies” and establishing a “green image” to appeal to the “environmentally conscious” consumer (Rock, 1989).