The PerCues framework and its application for sustainable mobility

Abstract

This paper presents a framework, design and study of an ambient persuasive interface. We introduce a novel framework of persuasive Cues in Ambient Intelligence (perCues). Based on this framework we designed an application for mobile devices. The application aims to persuade people to abstain from using their cars and to use public mass transportation instead in order to reduce emissions. It contains a bus schedule and information about the pollution status. We evaluated the application in two successive studies regarding user acceptance, opportune moments of use and persuasive effects. The perCues received a high acceptance due to its benefit for the users. The results confirm the importance of opportune moment and user acceptance for persuasion. The findings also indicate the persuasive potential of perCues. © Springer-Verlag Berlin Heidelberg 2007.