Eye tracking as a research tool: An introduction

Abstract

Eye tracking can be a robust and rich source of data for chemistry education research but is not appropriate for all research questions. There are many variables to consider when deciding to conduct an eye-tracking study, some of which may not be obvious to the novice user. By the end of this chapter, the reader should be able to: (1) decide whether or not the research question can be answered with eye tracking; (2) design an appropriate participant task; and (3) determine which quantitative measures are appropriate to collect and analyze.