The Readiness of Social Media Back-End to Support Surabaya Government's Public Policy

Abstract

This research aims to investigate the social media used in decision making. Social media has been used by the government to disseminate information to the public and to improve their services behavior. This research used a mixed method using Gephy Application to gain the network analysis to know the correlation of social media cross in each departments. The result has found that all departments of Surabaya government have been integrated with each other using one based system by Twitter, Instagram, and Facebook. Surabaya government always collected and resumed the data information every month, then the government can improve their performance and know what the citizen need or what happen in the real time. The main sub-Actors for surabaya government in the social media are Sapawarga Surabaya account, Community Service, Public & Government Service, and the news company that supported the government activity on social media. This research is based on questioner survey and social media analysis so that we can know the analysis in two balancing performance, both their organizational behavior and responsiveness of the government. Furthermore, we can also know the effect of information that come from the government's social media as part of their policy.