Abstract
Adidas was established by Adolf Dassler in 1948. The firm produced athletic footwear and, over three decades, experienced phenomenal growth. When Dassler died in 1978, Adidas dominated international sporting goods markets. This chapter considers how the carefully...
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CITATION STYLE
APA
Turner, T. (2019). Adidas and the Creation of a Transnational Market for German Athletic Shoes, 1948–1978. In Consumer Engineering, 1920s–1970s (pp. 171–190). Springer International Publishing. https://doi.org/10.1007/978-3-030-14564-4_9
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