Abstract
Direct Product Profit (DPP) is a cost allocation tool that many supermarket retailers and manufacturers are using to study the profitability of products. This paper investigates the use of DPP on selected syrup products and examines the sensitivity of DPP to changes in movement, case pack, cube, and cases per pallet.
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APA
Stoops, G. T., & Pearson, M. M. (2015). Direct Product Profit: a Sensitivity Analysis. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 479–482). Springer Nature. https://doi.org/10.1007/978-3-319-17055-8_97
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