Context Management Approach to Value Co-creation: Toward Dynamic Process Model of Customer as Value Co-creator

Fujikawa, Y., Akutsu, S., & Ono, J. (2016). Context Management Approach to Value Co-creation: Toward Dynamic Process Model of Customer as Value Co-creator (pp. 31–47). https://doi.org/10.1007/978-1-4939-3594-9_3