Web press carousel and his effects over news memorization

Abstract

The use of carousel system in the websites is becoming a trend among the world’s main web press publishers. Effects of two carousel variables over memorization of news were studied: Number of news in the carousel (7 or 14); Interaction mode with the carousel (Automatic or Manual scroll). 60 participants were divided into four groups of 15 elements each: 7 news into an automatic scroll; 14 news into an automatic scroll; 7 news into a manual scroll; 14 news into a manual scroll. Memorization was evaluated through evocation of news, by an open-response questionnaire after a carousels’ exhibition. An interaction effect was observed. With 7 news, evocation was higher in the automatic carousel and slightly worst in the manual. With 14 news, evocation was worst in automatic carousel and slightly best in manual. Concerning the memorization of news, decisions about the carousel type to use, are not independent of the number of news.