Brand Identity UD Bakriy Furniture Sebagai Upaya Meningkatkan Brand Awareness

  • Saputra D
  • Warsaa Y
  • Happy H
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Abstract

Tidak memiliki identitas visual membuat UD. Bakriy Furniture ini mengalami kesusahan dalam mengait konsumen baru Bukan itu saja faktor UD. Bakriy Furniture mengalami kesusahan dalam mengait konsumen baru, berikut beberapa faktor yang lain, yaitu,perubahan ejaan nama sekaligus visi misi yang dimiliki perusahaan. Perubahan struktur kepemilikan selanjutnya adanya inovasi varian produk baru, perluasan produk dan layanan, pembaruan gaya dan desain mebel maupun varian mengikuti kemauan dan daya tarik konsumen. Melakukan diferensiasi dari beberapa pesaing daerah khususnya kota Pasuruan. Metode penelitian yang dipakai adalah observasi yaitu datang langsung ke lokasi melakukan Wawancara dilakukan dengan Muchammad Al Hamid selaku pemilik UD. Bakriy Furniture dan Haidar Al Hamid, perwakilan dari UD. Bakriy Furniture., didukung dengan melakukan studi Pustaka yang bersumber dari buku. Proses rebranding dimulai dari pembuatan konsep, pembuatan thumbnail lalu roughlayout. Hasil pengujian dengan metode kuisioner pada penelitian ini menunjukkan bahwa dari 10 responden setuju dengan identitas visual UD. Bakriy Furniture yang mampu mencerminkan identitas perusahaan.Having no visual identity makes UD. Bakriy Furniture is experiencing difficulties in hooking up new customers. That's not all the UD factor. Bakriy Furniture experienced difficulties in hooking up new customers, along with several other factors, namely, the change in the spelling of the name as well as the company's vision and mission. Subsequent changes in the ownership structure include innovations in new product variants, expansion of products and services, updating of furniture styles and designs as well as variants following the wishes and attractiveness of consumers. Differentiate from several regional competitors, especially the city of Pasuruan. The research method used is observation, namely coming directly to the location to conduct interviews with Muchammad Al Hamid as the owner of UD. Bakriy Furniture and Haidar Al Hamid, representatives from UD. Bakriy Furniture., supported by conducting literature studies sourced from books. The rebranding process starts from creating a concept, making thumbnails and then roughlayout. The test results using the questionnaire method in this study showed that out of 10 respondents agreed with the visual identity of UD. Bakriy Furniture which is able to reflect the company's identity.

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APA

Saputra, D. D., Warsaa, Y. W. S., & Happy, H. R. D. (2023). Brand Identity UD Bakriy Furniture Sebagai Upaya Meningkatkan Brand Awareness. Jurnal Desain Komunikasi Visual Asia, 7(02), 17–28. https://doi.org/10.32815/jeskovsia.v7i02.964

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