E-commerce Model Canvas in 3D Virtual Space: An Application in British Museum

Abstract

Electronic commerce innovating applications are facing novel, technical, organizational and commercial challenges. This study presents some 3D e-commerce strategies for British Museum combining BMC (Business Model Canvas) and SWTO analysis with a new concept 3DEC (E-commerce in 3D virtual space or 3D E-commerce) model canvas. More importantly, the beneficiaries not only include the British Museum but also other organizations, companies, governments and E-commerce practitioners in the world to carry on the future 3DEC projects.