Abstract
This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since September 2008. © 2009 Springer Berlin Heidelberg.
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CITATION STYLE
APA
Nisan, N., Bayer, J., Chandra, D., Franji, T., Gardner, R., Matias, Y., … Zigmond, D. (2009). Google’s auction for TV ads. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 5556 LNCS, pp. 309–327). https://doi.org/10.1007/978-3-642-02930-1_26
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