Slow tourism joining new media in global sustainability and environmental communication: Inspiring individual and industry travel practices and media expressions

Abstract

This research addresses the gap at the intersection of the three fields of slow tourism, environmental sustainability, and new and digital media studies. It does so through the lens of the contemporary global concern of environmental sustainability as it is reflected in tourism research and within selected conceptual and methodological frameworks of environmental communication. That research gap has hitherto only been addressed by a single scientific source. This research furthers that source conceptually with slow and fast travel and tourism forms and expressions regarding their environmental sustainability potentials. Methodologically, it advocates the use of the transdisciplinary framework of environmental communication for including other literary genres and sources. It concludes with recommending benefits of new and social media applications for individual travellers and tourism industry representatives.