Promoting a dental practice on facebook

Abstract

Presence on Facebook can bring additional marketing opportunities to a dentist practice. This preliminary study purpose was to determine which elements of a Facebook page are the most important from a consumer’s point of view, how to build an online presence, throw feed-back and to who should we address when conceiving a promotion strategy on social networks. For that, a consumer survey was designed and sent. 161 valid questionnaires were completed, with more than forty percent of respondents indicating that they are searching for his/hers dentist’s Facebook page before receiving a dental treatment. Aspects and information found on a Facebook Page can influence more than 43 % of users in choosing a certain dental practice. Most of the people looking for information about a dentists or dentist practices on Facebook are young, with low income, but educated and interested in finding at least a price list, information about contacts and promotions/ discounts, contact number for emergencies and opening hours. Consumers are not interested to see purchased images or photography of auxiliary staff posted on dental practice Facebook Page.