Abstract
The purpose of this paper is to profile the demographic characteristics, media habits, and shopping behavior patterns of heavy, medium, and light purchasers of health foods. The findings suggest some interesting strategy implications for the owners and managers of health food stores.
Cite
CITATION STYLE
APA
Yavas, U., Alessandra, A. J., Parameswaran, R., & Dilber, M. (2016). Profiling the Customers of a Small Business: The Case of Health Food Stores In San Diego. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 382). Springer Nature. https://doi.org/10.1007/978-3-319-16934-7_106
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