Neuromarketing and facial recognition: A systematic literature review

Abstract

Companies and marketing departments are devoting many resources to the implementation of neuromarketing with facial recognition. This document presents a systematic review of the literature whose main objective was to look for computer systems and technologies of facial recognition that are available to support neuromarketing. As a result, it was found that very few academic and scientific articles focus on this topic in a systematic way. None carry out an analysis for a complete solution and the studies are limited with databases that do not offer a group of images which are sufficiently broad to allow the performance of complete tests. Many works emphasize research on algorithms that increase the level of accuracy of the information analyzed at the time of facial recognition.