Perlindungan Hukum Bagi Konsumen Terhadap Iklan Yang Menyebabkan Kekeliruan

Abstract

This study aims to see how legal protection for consumers for the existence of advertisements that causes mistakes and the for responsibility given by business actors. The existence of misleding or inappropriate advertisements is detrimental to consumers, causing problems between consumer who demand their rights from business actors who advertise their products. The problem raised is about how the legal protection for consumers related to misleading advertisements in the perspective of consumer protection and how the responsibility of business actors to consumers related to advertisements that cause errors. This study uses a normative juridical method, which is studied by means of an invitation. With the existence of Law Number 8 of 1999 concering Consumer Protection (UUPK) and the Indonesian Advertising Code of Ethics for consumers who are disadvantaged by business actors over advertisements that cause errors, they can obtain protection from business actor fraud. In addition, advertising business actors must be responsible in accordance with Article 20 of the UUPK.