Imagery and cravings

Abstract

Craving has been a much researched topic for several decades. However, research into its imagery basis is relatively new. This chapter reviews recent literature in support of a role for mental imagery in craving. In particular, it presents converging evidence from anecdotal reports and laboratory studies that sensory images are a key feature of any craving experience. Additionally, it describes empirical work showing that imagery can be used to induce cravings. Importantly, the chapter also reviews empirical data which show that imagery can conversely be used to reduce cravings. The latter is all the more important in view of the potentially negative consequences that can arise from cravings.