On the application of large data technology in B2C e-commerce precision marketing mode

Abstract

In recent years, big data analysis method has been widely used in many fields, such as environmental art design, computer technology application enterprise investment and so on. With the popularization of online consumption and payment, big data technology is more and more widely used in e-commerce. E-commerce is mainly divided into three types, but this paper mainly analyzes the application of big data technology in B2C e-commerce precision marketing pattern. Firstly, the notion and features of B2C e-commerce as well as the concept and characteristics of precision marketing mode are described. Secondly, this paper further analyzes some challenges faced by B2C e-commerce in the times of large data. Finally, taking China Amazon B2C electronic commerce as an example, this paper briefly analyzes the ratio of B2C e-commerce in China’s online retail B2C market share in the third quarter of 2017, which is 4.1%. This shows that B2C e-commerce is developing rapidly under the background of large data era.