Soft Power

Abstract

This chapter examines the National Security Strategy and the repositioning of public diplomacy as a tool of national security and prosperity. This includes William Hague’s plans to make the FCO the best diplomatic institution in the world, as well as the series of structural reforms that positioned GREAT as the new oversight board for public diplomacy. It includes a case study of the soft power strategy in action through the FCO’s Prevention of Sexual Violence in Conflict campaign, before concluding with a discussion of the 2014 Triennial Review into the future of the British Council and the House of Lords inquiry into British soft power.