Users of fitbit facebook groups: a gender- and generation-determined investigation of their motivation and need

Abstract

This investigation focused on gender- and generation-determined differences regarding the need and use of Fitbit Facebook groups and the motivation to join these groups. Therefore, we applied the Uses and Gratifications Theory (U>) and Self-Determination Theory (SDT). This investigation aims to better understand the needs of activity tracking technology users who joined these groups. For this aim, we used an online survey. All in all, 268 participants are analyzed in this investigation. Results reveal that there are only a few gender- and generation-determined differences. This investigation draws on previous studies and allows to expand further research and to stress factors that needed to be considered.