Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
CITATION STYLE
Lindgren, M., & Bandhold, H. (2009). Scenario Planning - Revised and Updated: The Link Between Future and Strategy. Scenario Planning - Revised and Updated: The Link Between Future and Strategy (pp. 1–204). Palgrave Macmillan. https://doi.org/10.1057/9780230233584
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