The concept of “social circle” stemming of the social system theory supplies an interesting conceptual framework for the study of social influences. It offsets the limitations of the “reference group” concept as follows: it permits the integration of social relationship.it combines normative and informational dimensions of influence.it takes in consideration a multiple belonging to several social circles.it measures accurately the position of an individual within each circle.
CITATION STYLE
Sempé, L. (2015). Social Circle and Reference Group. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 360). Springer Nature. https://doi.org/10.1007/978-3-319-17356-6_109
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