Abstract
In contemporary markets the consumption process is no longer oriented to a simple functional satisfaction of consumers but becomes meaning-based as brands are considered to be symbolic resources supporting the construction of customers’ identities (Elliot and Wattanasuwan 1998).
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CITATION STYLE
APA
Pini, F. M. (2017). A Narrative Approach to Luxury Brands. In Palgrave Advances in Luxury (pp. 69–83). Springer Nature. https://doi.org/10.1007/978-3-319-41727-1_5
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