Challenges in commercializing a phosphate-solubilizing microorganism: Penicillium bilaiae, a case history

Abstract

The commercialization of a phosphate inoculant is a challenging process. The active ingredient of the phosphate inoculant JumpStart (P. bilaiae) was isolated in 1982. Although the concept of P solubilization was proven, much additional research was required. Full-scale, cost-effective manufacturing, packaging and QA systems; easy-to-use, shelf-stable formulations needed to be developed. Extensive field research to confirm efficacy and comprehensive data on compatibility with seed-applied pesticides were required. In addition, we needed to develop and refine the product positioning and branding to ensure we were delivering value to the farmer. Development continues to be an on-going process with the use of the product on new crops, improved production methods and formulations, new applications, and continuing market research to monitor changing farmer needs.