A comparative study of consumption behavior of pharmaceutical drugs

Abstract

The research is done to identify the significance of gender, profession, income and age on the consumption behavior of various classes of drugs. In this research paper a comparative study is carried out to understand about the consumption behavior of pharmaceutical drugs using primary data collected from NCR area, India through questionnaire and analyzed using R-programming. On analysis we found that antibiotics and analgesic classes of drug are most frequently used by consumers whereas consumption of significantly depends on age group. It was also found that there is no significant difference in consumption behaviour due to gender and profession. However income of the respondent is affecting consumption of newly launched drugs of same salt. These results will be helpful for pharmacy market to understand consumption behaviour of common people.