Bridging aesthetics and positivism in is visual systems design with neuroscience: A pluralistic research framework and typology

Abstract

In this paper, we proposed a neuroscience-based general framework for IS visual systems design that uses neuroscience as the bridge that systematically integrates the principles of design aesthetics and principles of positivistic functionalities into a comprehensive model. Based on our general conceptual model, we also provide a detailed typological framework for the practical IS visual systems design.