Commercial returns of sun-protection products: The L'Oréal France case

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Abstract

L' Oréal is active in three main sectors: cosmetics, dermatology, and pharmacy. In 1998, L' Oréal had 47 manufacturing plants and 88 distribution centers worldwide. In that year, the total turnover of L' Oréal was nearly 11.5 billion Euros. © Springer Berlin · Heidelberg 2005.

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Kuik, R., Van Nunen, J. A. E. E., & Coenen, J. (2005). Commercial returns of sun-protection products: The L’Oréal France case. In Managing Closed-Loop Supply Chains (pp. 79–86). Springer. https://doi.org/10.1007/3-540-27251-8_7

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