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Book Chapter

Marketing Tourism Destinations

  • George R
Springer International Publishing, (2021), 447-484
DOI: 10.1007/978-3-030-64111-5_14
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Abstract

Abstract This chapter discusses explores the key issues in the marketing of tourism destinations. The chapter begins with a discussion on why the concept of destination marketing is more complicated than the marketing of individual tourism product offerings. Next, the role of () . …

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APA

George, R. (2021). Marketing Tourism Destinations. In Marketing Tourism and Hospitality (pp. 447–484). Springer International Publishing. https://doi.org/10.1007/978-3-030-64111-5_14

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