Analysis on the Relationship Between the Media Literacy of Film & Television and the Innovation of Ideological and Political Education of Contemporary College Students

Abstract

Ideological and political education has always been playing an important role for the development of socialist ideological education in China, as well as the main means to grasp the social trends of thoughts and influence the construction of their social essential values. Based on the in-depth questionnaire and survey of 1000 college students, the author deeply believes that the college students' current reading habits, mainstream way of information acceptance and the external communication ways in China are characterized by networking, video personalization and some other new features. Nowadays, it is difficult to meet the college students' ideological and political education needs through the single way of traditional classroom education. In view of the changes of information acceptance and exchange of college students, this paper fully understands that the film & television media are strengthening and improving their ideological and political education, and puts forward the relationship between "film & television media literacy" and the innovation of ideological and political education of college students, which makes film and television media resources become new forms and highlights of ideological and political education of college students with positive energy and helps to improve the effect of ideological and political education on their moral education, ethics, art aesthetics and other aspects.