Motivational Model of Social Entrepreneurship: Exploring the Shaping of Engagement of Social Entrepreneur

Abstract

Value creation and capture connect the economy and society. Examining the relationship between them, this paper identified three types of social entrepreneurs. Further, I identified exemplar belonging to each type and analysed their motivational aspects. Here, Stimulus → Organism → Response (SOR) framework was used to develop a motivational model of social entrepreneurship. The findings elaborated that family and society are the two main sources of motivation. Both of them contribute differently and synergistically and facilitate the integration of ‘social’ and ‘entrepreneurial’ part of social entrepreneurship at the level of the organism and hence challenging the much-discussed integration of these two at the outcome level. Initially, negative emotion brought them in the process, but positive emotions kept them engaged. This transition of negative emotion to positive emotion created a self-perpetuating cycle of action–emotion sequence. Continued stimuli from society and family strengthen the process which resulted in expansion of ways of value creation.