Persona and scenario are important design tools for new concept development. Usually, scenario is used to generate ideas, and persona is for evaluation. This article proposes a new approach that embeds persona data in scenario-based design for idea generation. It includes a persona dataset, a facilitation process, and a working field. The persona dataset is a user profile collected in ethnographic research and categorized by subjects, motives, activities, goals and behaviors. The facilitation process helps designer create new ideas via re-matching the elements in the persona dataset. The working fields allow the freedom of implementing with different sizes of the designer team and persona dataset. This new approach provides a direct and effective way that materializes designers' internal experiences and persona data to create new ideas and scenarios. © 2009 Springer Berlin Heidelberg.
CITATION STYLE
Yu, D. J., & Lin, W. C. (2009). Facilitating idea generation using personas. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 5619 LNCS, pp. 381–388). https://doi.org/10.1007/978-3-642-02806-9_44
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