Vertu: An Internal Nokia Start-up Creating the Luxury Mobile Phone Industry

  • Giachetti C
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Abstract

Vertu was the first luxury mobile phone vendor, created by a team of British engineers working at Nokia during the Finnish company’s heyday of the early 2000s. Vertu created a new market space by giving birth to a new product category that borrowed elements...

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Giachetti, C. (2018). Vertu: An Internal Nokia Start-up Creating the Luxury Mobile Phone Industry. In Smartphone Start-ups (pp. 113–136). Springer International Publishing. https://doi.org/10.1007/978-3-319-67973-0_5

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