Development Status and Marketing Strategy of Smart Speakers

Abstract

2017 is the year of the explosion of smart speakers, because of the gradual maturity of voice interaction technology and the development of artificial intelligence technology. The production of smart speakers is constantly increasing, and the function of smart speakers is constantly improved and perfected. Also, there are more and more application scenarios of smart speakers. It is seen as a key entrance point for the smart home of the future. At the same time, there are various marketing strategies for smart speakers in the era of intelligent interconnection, and the traditional marketing theory combines with the current new marketing strategy. Based on this, this article analyzes the development status and marketing strategy of smart speakers and discusses its existing problems and the development of marketing strategies.