Marketing Psychological Services in Hospitals

Abstract

(from the book) outline numerous marketing strategies for psychologists in the medical settings and also offer practical guidelines for specific programs in psychiatric settings and nursing homes (book) (from the chapter) changes in health care delivery the role of hospitals in health care the development of hospital practice in psychology legal and regulatory changes impacting hospital practice opportunities for hospital practice economic pressures on hospitals hospitals in the marketing era marketing to hospitals strategies for marketing, psychiatric facilities, general hospitals, nursing homes psychology and the changing philosophy of hospital care (PsycINFO Database Record (c) 2010 APA, all rights reserved) (chapter)